Toilet soap vs shower creams/liquids/gels : a marketing perspective

With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the...

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书目详细资料
Main Authors: Chin, See See, Koh, Poh San, Seetoh, Mun Kit
其他作者: Nanyang Business School
格式: Final Year Project (FYP)
语言:English
出版: 2014
主题:
在线阅读:http://hdl.handle.net/10356/59813