Toilet soap vs shower creams/liquids/gels : a marketing perspective
With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/59813 |
| _version_ | 1826117281450557440 |
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| author | Chin, See See Koh, Poh San Seetoh, Mun Kit |
| author2 | Nanyang Business School |
| author_facet | Nanyang Business School Chin, See See Koh, Poh San Seetoh, Mun Kit |
| author_sort | Chin, See See |
| collection | NTU |
| description | With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the consumers' perception of these two bathing products. In addition, the marketing strategies adopted by the marketers was also analyzed. |
| first_indexed | 2024-10-01T04:25:03Z |
| format | Final Year Project (FYP) |
| id | ntu-10356/59813 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T04:25:03Z |
| publishDate | 2014 |
| record_format | dspace |
| spelling | ntu-10356/598132023-05-19T06:09:00Z Toilet soap vs shower creams/liquids/gels : a marketing perspective Chin, See See Koh, Poh San Seetoh, Mun Kit Nanyang Business School Ong Kai Seong DRNTU::Business With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the consumers' perception of these two bathing products. In addition, the marketing strategies adopted by the marketers was also analyzed. BUSINESS 2014-05-15T04:12:14Z 2014-05-15T04:12:14Z 1994 1994 Final Year Project (FYP) http://hdl.handle.net/10356/59813 en Nanyang Technological University 233 p. application/pdf |
| spellingShingle | DRNTU::Business Chin, See See Koh, Poh San Seetoh, Mun Kit Toilet soap vs shower creams/liquids/gels : a marketing perspective |
| title | Toilet soap vs shower creams/liquids/gels : a marketing perspective |
| title_full | Toilet soap vs shower creams/liquids/gels : a marketing perspective |
| title_fullStr | Toilet soap vs shower creams/liquids/gels : a marketing perspective |
| title_full_unstemmed | Toilet soap vs shower creams/liquids/gels : a marketing perspective |
| title_short | Toilet soap vs shower creams/liquids/gels : a marketing perspective |
| title_sort | toilet soap vs shower creams liquids gels a marketing perspective |
| topic | DRNTU::Business |
| url | http://hdl.handle.net/10356/59813 |
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