Toilet soap vs shower creams/liquids/gels : a marketing perspective
With the increasing popularity of shower products in European countries, this research project was carried out to find out about the current Singapore soap and shower creams/liquids/gels market, and which one is the major bathing product used by most Singaporeans. An attempt was made to discover the...
Main Authors: | Chin, See See, Koh, Poh San, Seetoh, Mun Kit |
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Other Authors: | Nanyang Business School |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2014
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/59813 |
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