The effects of visual factors on advertising effectiveness
Advertising, meant to persuade and influence consumers, is largely done through visual mediums, and increasingly employs visual devices. Therefore, it is of interest to us how visual mechanisms influence the effectiveness of advertisements. While studies have shown that there are a range of visual f...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2014
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/60339 |