Pricing of international courier services

In this study, the area of focus in on ‘Pricing’ of the marketing mix, and how it relates to the international courier business in the logistics industry. An application model for the international courier business, ‘Pricing Model for International Courier Service’ is proposed.

Bibliographic Details
Main Author: Ng, Edwin Mong Choon
Other Authors: Wong, Yiik Diew
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/6205