Cultural hegemony : how ideologies on gender are propagated through the new media platform - YouTube Singapore
This paper looks at how dominant gender ideologies are (re)produced in the new media in Singapore, particularly in YouTube using Hall’s theory on encoding. A total of 388 videos were analyzed and 6 YouTube content producers were interviewed. Even though YouTube is made out to be an alternative to tr...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2015
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| Online Access: | http://hdl.handle.net/10356/62341 |