Restaurant franchising in Singapore

This research paper attempts to analyse the different aspects of the franchise restaurant industry in Singapore. An overview of the origins and history of franchising, and the various factors that led to its growth and development globally are presented. There are different types of franchise res...

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Bibliographic Details
Main Authors: Chia, Shirley Bee Hoon, Leow, Tze Pin, Ong, May Len
Other Authors: Malcolm MacDonald
Format: Final Year Project (FYP)
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/62987