Factors influencing the awareness and purchase of "green" cosmetics

Much research has been done on the purchase intention and awareness level of environmental-friendly products in general. It has been noted, however. that none of these studies address a specific environmental-friendly product. As such, this study examines the purchase intention and awareness leve...

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Bibliographic Details
Main Authors: Leow, Simone Monque Yung Siew, Ling, Bee Hong, Yeo, Siew Leng
Other Authors: Tay-Lee Swee Ling, Cheryl
Format: Final Year Project (FYP)
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63043