The platform collective : the new local startup community

The platform collective : the new local startup community

This paper presents The Platform Collective, the first student campaign that encourages startups to develop their businesses by connecting with one another to barter and collaborate. Introduced by four final-year students from the Wee Kim Wee School of Communication and Information, the aim was to h...

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Bibliographic Details
Main Authors: Wong, Yan Ting, Tan, Isaac Jen Wei, Ng, Olivia Li Wen, Teoh, Caster Wee Yang
Other Authors: Wong Pei Wen
Format: Final Year Project (FYP)
Language:English
Published: 2015
Subjects:
DRNTU::Business::Information technology::Business enterprises
DRNTU::Social sciences::Economic development::Singapore
DRNTU::Business::Advertising::Product
DRNTU::Social sciences::Communication::Promotional communication
DRNTU::Social sciences::Communication
DRNTU::Social sciences::Communication::Promotional communication::Communication campaigns
DRNTU::Social sciences::Communication::Promotional communication::Integrated marketing communications
Online Access:http://hdl.handle.net/10356/63362

Internet

http://hdl.handle.net/10356/63362

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