Investigating the antecedents of post-purchase regret
In the field of consumer psychology, research on post-purchase affects is of great interest to marketers because they can potentially predict the future buying behaviour of the consumers. Much of the present research done has been on post-purchase product satisfaction; however, much lesser research...
| Main Author: | |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63423 |