Gamification for eCommerce
The advent of Gamification was attributed to its applicability to numerous industries from a horizontal perspective and how it could be deeply integrated as a business innovation such as in the case of eCommerce. However, employing the game elements to meet business objective could be tricky. As a r...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2015
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| Online Access: | http://hdl.handle.net/10356/63478 |