The impact of corporate sustainability management activities on customer satisfaction and loyalty in the shipping sector
The topic of corporate sustainability has been gaining popularity among many management researchers as it grows in importance to the commercial world. In this paper, the impact that Corporate Sustainability Management Activities (CSMA) has on Customer Satisfaction (CS) and Customer Loyalty (CL) in t...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2015
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| Online Access: | http://hdl.handle.net/10356/63491 |