Travel insurance : expandable or expendable business?

The scope of this report covers the marketing aspects of travel insurance. The purpose of our study is prompted by the positive change in the public's attitude towards buying insurance and the growing trend of Singaporeans spending their holidays abroad. Research and interviews were carried...

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Bibliographic Details
Main Authors: Tan, Hui Leng, Wong, Lin Beh, Chiu, Hsu-Kwang
Other Authors: Brian Lawrence
Format: Final Year Project (FYP)
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/63626