Customer service : a competitive tool of the local department stores in the 1930s
Customer service is used by retailers as a competitive tool. With the recent intensity of competition in the local department stores, it is timely to examine the role played by customer service. The objective of this report is to assess the impact of customer service on consumers' purchase...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/63906 |