Sponsorship of television programs
The emergence of sponsorship as a significant form of marketing communication is a comparatively recent development. In the last decade, commercial sponsorship in the UK has developed into a 190 million pound industry of growing significance and professionalism. In Singapore, more funds are expec...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64046 |