Analysis of tourist' choice of destination

The objective of this study seeks to determine and measure the relative importance of attributes tourists look for in leisure travel destination. The attributes are referred to as 'pull' factors. In addition, an attempt is made to understand whether certain sociodemographic variables i...

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Bibliographic Details
Main Authors: Cheng, Tsui Lui, Chew, Linda Wan Peng, Neo, Angela Guat Theng
Other Authors: Koh Hian Chye
Format: Final Year Project (FYP)
Language:English
Published: 2015
Subjects:
Online Access:http://hdl.handle.net/10356/64364