Concept of product, price, promotion, place

The motivation for this report has arisen from our feelings that the banking and insurance industry in Singapore is facing a change in the competitive environment, whereby adopting an aggressive marketing strategy would be necessary to stay ahead of the competition. We felt that the best form of...

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Detalhes bibliográficos
Principais autores: Voo, Siew Cheng, Toh, Cheryl Kim See, Hong, Benjamin Yan Ben
Outros Autores: B.C. Ghosh
Formato: Final Year Project (FYP)
Idioma:English
Publicado em: 2015
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/64515