Concept of product, price, promotion, place
The motivation for this report has arisen from our feelings that the banking and insurance industry in Singapore is facing a change in the competitive environment, whereby adopting an aggressive marketing strategy would be necessary to stay ahead of the competition. We felt that the best form of...
| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2015
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/64515 |