A behavioural model for studying consumer purchasing decisions in a product line
The study of consumer behaviour allows the firms to understand consumers’ unique consumption habits. The sales and profits of a firm are dependent on the consumers’ purchasing decision. The identification of a consumer motive is an important step as it ensures that a product will satisfy the consume...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2015
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| Online Access: | http://hdl.handle.net/10356/64590 |