Matching scan paths for insights into the usability problems of online supermarkets

Matching scan paths for insights into the usability problems of online supermarkets

The online supermarket trend is growing in popularity with more users turning to grocery shopping on the Web. The usability problems of page clutter and confusing category terms are some of the reasons users cannot navigate efficiently to find target products in online supermarkets; resulting in los...

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Bibliographic Details
Main Author: See Tho, Wai Loon
Other Authors: Theng Yin Leng
Format: Thesis
Language:English
Published: 2015
Subjects:
DRNTU::Library and information science::Archives and records management::Business records management
Online Access:http://hdl.handle.net/10356/65406

Internet

http://hdl.handle.net/10356/65406

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