Marketing strategies for Singapore consulting firms

Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.

Bibliographic Details
Main Author: Xie, Tong.
Other Authors: Chew, David Ah Seng
Format: Thesis
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/6617