Marketing strategies for Singapore consulting firms
Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation.
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| 其他作者: | |
| 格式: | Thesis |
| 出版: |
2008
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| 在线阅读: | http://hdl.handle.net/10356/6617 |
| _version_ | 1826129151305711616 |
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| author | Xie, Tong. |
| author2 | Chew, David Ah Seng |
| author_facet | Chew, David Ah Seng Xie, Tong. |
| author_sort | Xie, Tong. |
| collection | NTU |
| description | Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation. |
| first_indexed | 2024-10-01T07:36:01Z |
| format | Thesis |
| id | ntu-10356/6617 |
| institution | Nanyang Technological University |
| last_indexed | 2024-10-01T07:36:01Z |
| publishDate | 2008 |
| record_format | dspace |
| spelling | ntu-10356/66172020-09-26T21:20:56Z Marketing strategies for Singapore consulting firms Xie, Tong. Chew, David Ah Seng Centre for Advanced Construction Studies DRNTU::Engineering::Civil engineering::Construction management Investigate how marketing strategy is important to consulting firms in the Singapore construction industry, with a focus on areas such as competitive strategy practices in organizations, competitive strategy formulation, competitive implementation and competitive evaluation. Master of Science (International Construction Management) 2008-09-17T11:49:14Z 2008-09-17T11:49:14Z 2005 2005 Thesis http://hdl.handle.net/10356/6617 Nanyang Technological University application/pdf |
| spellingShingle | DRNTU::Engineering::Civil engineering::Construction management Xie, Tong. Marketing strategies for Singapore consulting firms |
| title | Marketing strategies for Singapore consulting firms |
| title_full | Marketing strategies for Singapore consulting firms |
| title_fullStr | Marketing strategies for Singapore consulting firms |
| title_full_unstemmed | Marketing strategies for Singapore consulting firms |
| title_short | Marketing strategies for Singapore consulting firms |
| title_sort | marketing strategies for singapore consulting firms |
| topic | DRNTU::Engineering::Civil engineering::Construction management |
| url | http://hdl.handle.net/10356/6617 |
| work_keys_str_mv | AT xietong marketingstrategiesforsingaporeconsultingfirms |