Building a socially responsible image: Understanding the effects of CSR, corporate ability and endorsement on stakeholders' evaluation

In recent years, the notion of corporate social responsibility (CSR) for organizations has grown in importance. While consumers are generally supportive of socially responsible behaviour, there is little systemic research on how organizations enforce CSR and the different consequences of CSR behavio...

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Bibliographic Details
Main Author: Ho, Benjamin Meng Keng
Other Authors: AP Augustine Pang
Format: Thesis
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66301