Would “I” be more risk averse? : the effect of “I” on risk preference

Linguistic elements have been studied quite extensively in behavioural economics as it plays a crucial role in determining economic behaviours. Despite risk preferences being one of the most important components of economic behaviour, little research attention has been done to link linguistic elemen...

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Bibliographic Details
Main Authors: Nishanthi, Nur Fitriah Alias, Chua, Hang Ping
Other Authors: School of Humanities and Social Sciences
Format: Final Year Project (FYP)
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66379