Attention and brand recall in swimming events: an eye tracker study
Over the years, sports sponsorship has evolved dynamically to become a worldwide marketing communication platform. With the proliferation of sports sponsorship spending, the assessment of sponsorship performance has become a focal point. Previous studies tend to focus on sports events of long durati...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/66436 |