Demographic differences on sponsorship effectiveness of SEA Games 2015
The aim of the study is to identify demographic differences in brand recall and purchase intentions of SEA Games 2015 sponsors. This serves as a basis for potential sponsors to understand if their sponsorship will be more effective if their target audience belongs to a particular gender or age group...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/66537 |