Effectiveness of sport sponsorship in Southeast Asian (SEA Games) 2015

Over the years, sports sponsorship dollars in the Asia-Pacific region has increased exponentially, highlighting the prominent presence of sports sponsorship in the business world today. Despite the bountiful sponsorship dollars invested, the effectiveness of sports sponsorship still remains a top...

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Bibliographic Details
Main Author: Seah, Yu Hong
Other Authors: Leng Ho Keat
Format: Final Year Project (FYP)
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66565