Effectiveness of sport sponsorship in Southeast Asian (SEA Games) 2015
Over the years, sports sponsorship dollars in the Asia-Pacific region has increased exponentially, highlighting the prominent presence of sports sponsorship in the business world today. Despite the bountiful sponsorship dollars invested, the effectiveness of sports sponsorship still remains a top...
Main Author: | Seah, Yu Hong |
---|---|
Other Authors: | Leng Ho Keat |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2016
|
Subjects: | |
Online Access: | http://hdl.handle.net/10356/66565 |
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