Service personalization and customer loyalty
With the rise of the mobile applications, consumers are heading toward technologies reliance era, where they can use their smartphone to shop for products. Besides shopping, those mobile applications are able to personalize to the consumers’ needs, and provide loyalty programs to reward for their su...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/66679 |