Gamification of E-commerce advertising

Online advertising is now a multi-billion dollar industry, with ads covering almost every popular website on the internet, promoting e-commerce products and services. However, with a large amount of ads that internet users are faced with daily, advertisement fatigue occurs and technologies have been...

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Bibliographic Details
Main Author: Lo, Kenneth Jun Ting
Other Authors: Ng Wee Keong
Format: Final Year Project (FYP)
Language:English
Published: 2016
Subjects:
Online Access:http://hdl.handle.net/10356/66730