Relationship between variety-seeking behaviour and need for closure
This study was conducted to address the gap in existing literature in establishing the relationship between the need for closure (NFC) and variety-seeking behaviour, therefore facilitating a better understanding of the psychological mechanisms accounting for the differences in consumers’ purchasing...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/66830 |