Language and financial decision making : survey experiment on Singapore savings bond
We investigate the effect of language on economic decision making, with the focus on the allocation of endowment to financial products. To test this effect, we manipulated the original Singapore Savings Bond (SSB) fact sheet in three ways: (i) the use of stronger adjectives and adverbs, in particul...
| Main Authors: | , , |
|---|---|
| Other Authors: | |
| Format: | Final Year Project (FYP) |
| Language: | English |
| Published: |
2016
|
| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/66901 |