Investigating donor behavior in fundraising activities
Many factors cause donor behaviour to vary. While working with the Singapore Red Cross Society, it is seen that there is a disparity between donations given to international disaster relief and local beneficiaries, with local projects usually getting less support. This project attempts to look at ho...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2016
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| Online Access: | http://hdl.handle.net/10356/67989 |