An evolutionary approach to product line design and pricing
With the fragmentation of mass markets in many industries, organizations are increasingly competing on product lines as a marketing strategy instead of focusing on single product. By offering product lines, companies can cover a broader range of market segments but yet do not incur significant cost...
Main Author: | |
---|---|
Other Authors: | |
Format: | Thesis |
Language: | English |
Published: |
2016
|
Subjects: | |
Online Access: | https://hdl.handle.net/10356/69076 |