Mo-Ments

“Mo-Ments” is a digital-led strategic communications campaign to encourage young adults in Singapore to adopt stronger money management habits (comprised of four key pillars: saving, managing spending, budgeting, and credit/debt management). The project was conceptualised on the back of growing f...

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Bibliographic Details
Main Authors: Badron Adnan, Ng, Gladys Hyun Jung, Low, Zhang Quan, Lim, Marcus Han Ming
Other Authors: Chung Myojung
Format: Final Year Project (FYP)
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/69884