Inventory management in firms that market products in multiple channels

In addition to traditional channels such as catalogs and brick-and-mortar stores, merchants are now offering touch points like web storefronts and mobile apps. The introduction of new channels revolutionizes shopping experience and has made managers revise supply chain design. We refer to marketing...

全面介绍

书目详细资料
主要作者: Zhou, Zihan
其他作者: Wang Qinan
格式: Thesis
语言:English
出版: 2017
主题:
在线阅读:http://hdl.handle.net/10356/69960