Examining the elaboration likelihood model in the purchase of sports products
The study is aimed to investigate the Elaboration Likelihood Model in the purchase of sports products- in specific, Tennis Shoes. The theory suggests that individuals of high involvement tend to cognitively process a persuasion message more extensively than individuals of low involvement. The highly...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/70094 |