Investigating the effects of sports sponsorship on consumer purchase intention of running gears
Sports sponsorship has grown exponentially in major sporting events worldwide in recent decades. It is one of many tools that marketers used in communication mix and meeting corporate objectives. Despite the growth of sports sponsorship, marketers have yet to measure the effectiveness of their marke...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/70104 |