Using Facebook as a platform of communication tool : largest female annual marathon in Singapore

Social media platforms have gained increasing popularity in the recent years. The value of social media has now extended to the commercial sector especially the sports industry. Hence, the understanding of how consumers behaved on social media platforms is of increasing importance to these companies...

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Bibliographic Details
Main Author: Cheok, Sonia Chloe Jia Wen
Other Authors: National Institute of Education
Format: Final Year Project (FYP)
Language:English
Published: 2017
Subjects:
Online Access:http://hdl.handle.net/10356/70106