Marketing sports coaching services : assessing trust on social network sites and its relation to purchase intention
Coaching has been recognized as a key aspect in improving sports performance alongside the growth of Singapore’s sports industry. Yet, engaging sports coaches has not been a common practice here. Limited research has been done on marketing sports coaching services, especially on increasingly popular...
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| Format: | Final Year Project (FYP) |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/70395 |