Localization as multimodal-cultural translation : a comparative case study
Localization is an important communication tool in promoting tourism and bridging cultures. The present study adopts a cultural-multimodal perspective on the localization of official tourism websites (OTWs), demonstrating how written texts, graphics and the relationship between them may be manipulat...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/72421 |