Study of authentic and fictitious online reviews
This research investigates the ways in which differences between authentic and fictitious reviews on the Internet are related to users’ perceived review authenticity. To accomplish the goal, it addresses two research questions. The first deals with actual review authenticity while the second focuses...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/72679 |