Persuasiveness of online product recommendations : the roles of warranting theory and credibility
When people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the cred...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/72962 |