Persuasiveness of online product recommendations : the roles of warranting theory and credibility
When people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the cred...
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| Format: | Thesis |
| Language: | English |
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2017
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| Online Access: | http://hdl.handle.net/10356/72962 |
| _version_ | 1811691953659576320 |
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| author | Lew, Zi Jian |
| author2 | Joseph Bart Walther |
| author_facet | Joseph Bart Walther Lew, Zi Jian |
| author_sort | Lew, Zi Jian |
| collection | NTU |
| description | When people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the credibility of those who provide information about the communicator. This study articulates two theoretically novel aspects of warranting theory: meta-warranting (communicators’ tendency to be more truthful when an observer can corroborate their claims than when observers cannot) and meta-meta-warranting (an observer’s perception that a communicator is truthful when the communicator provides the observer with the potential to corroborate information). Through an experiment set in a crowdfunding context, support was found for the meta-meta-warranting prediction that if observers are afforded the potential to corroborate information about a target communicator, they believe that the communicator is more authentic than if they are not afforded the potential to corroborate. |
| first_indexed | 2024-10-01T06:28:05Z |
| format | Thesis |
| id | ntu-10356/72962 |
| institution | Nanyang Technological University |
| language | English |
| last_indexed | 2024-10-01T06:28:05Z |
| publishDate | 2017 |
| record_format | dspace |
| spelling | ntu-10356/729622020-10-28T08:29:23Z Persuasiveness of online product recommendations : the roles of warranting theory and credibility Lew, Zi Jian Joseph Bart Walther Wee Kim Wee School of Communication and Information DRNTU::Social sciences::Communication::Communication theories and models When people make decisions, they want to know if the information they obtain online comes from authentic sources. Online judgments of a communicator’s authenticity involve making evaluations on at least three criteria: the warranting value of information, the communicator’s credibility, and the credibility of those who provide information about the communicator. This study articulates two theoretically novel aspects of warranting theory: meta-warranting (communicators’ tendency to be more truthful when an observer can corroborate their claims than when observers cannot) and meta-meta-warranting (an observer’s perception that a communicator is truthful when the communicator provides the observer with the potential to corroborate information). Through an experiment set in a crowdfunding context, support was found for the meta-meta-warranting prediction that if observers are afforded the potential to corroborate information about a target communicator, they believe that the communicator is more authentic than if they are not afforded the potential to corroborate. Master of Communication Studies 2017-12-15T05:43:43Z 2017-12-15T05:43:43Z 2017 Thesis Lew, Z. J. (2017). Persuasiveness of online product recommendations : the roles of warranting theory and credibility. Master's thesis, Nanyang Technological University, Singapore. http://hdl.handle.net/10356/72962 10.32657/10356/72962 en Nanyang Technological University 85 p. application/pdf |
| spellingShingle | DRNTU::Social sciences::Communication::Communication theories and models Lew, Zi Jian Persuasiveness of online product recommendations : the roles of warranting theory and credibility |
| title | Persuasiveness of online product recommendations : the roles of warranting theory and credibility |
| title_full | Persuasiveness of online product recommendations : the roles of warranting theory and credibility |
| title_fullStr | Persuasiveness of online product recommendations : the roles of warranting theory and credibility |
| title_full_unstemmed | Persuasiveness of online product recommendations : the roles of warranting theory and credibility |
| title_short | Persuasiveness of online product recommendations : the roles of warranting theory and credibility |
| title_sort | persuasiveness of online product recommendations the roles of warranting theory and credibility |
| topic | DRNTU::Social sciences::Communication::Communication theories and models |
| url | http://hdl.handle.net/10356/72962 |
| work_keys_str_mv | AT lewzijian persuasivenessofonlineproductrecommendationstherolesofwarrantingtheoryandcredibility |