A case study of the greater Mekong subregion : bases for strategic alliances.

The case study is concerned with the factors that are important as a foundation for tourism marketing alliance formation and operation within the context of the Greater Mekong Subregion (GMS).

Detalhes bibliográficos
Autor principal: Ho, Hsueh Ling.
Outros Autores: Henderson, Joan C.
Formato: Tese
Idioma:English
Publicado em: 2008
Assuntos:
Acesso em linha:http://hdl.handle.net/10356/7318