To have or to do : it's all in the mind(set)
The pursuit of happiness in our consumerist society is all about getting the biggest hedonic bang for the (limited) buck. In the domain of consumer behavior, extant research over the last decade suggests that people generally derive more happiness from experiences rather than material possessions. B...
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| Format: | Thesis-Doctor of Philosophy |
| Language: | English |
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Nanyang Technological University
2018
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| Online Access: | http://hdl.handle.net/10356/73268 |