Perceptions of authenticity in computer-mediated communication

The present study examines the effects of presentation consistency and duration of interaction on perceived authenticity and liking from the perspective of idealization and schema theory. A 2 (presentation-consistent/inconsistent) × 2 (initial interaction/extended interaction) between-subjects expe...

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Bibliographic Details
Main Authors: Chu, Janell Shi Ting, Leong, Kah Mun, Tang, Nicholas Fan Wei
Other Authors: Sonny Ben Rosenthal
Format: Final Year Project (FYP)
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73631