Perceptions of authenticity in computer-mediated communication

The present study examines the effects of presentation consistency and duration of interaction on perceived authenticity and liking from the perspective of idealization and schema theory. A 2 (presentation-consistent/inconsistent) × 2 (initial interaction/extended interaction) between-subjects expe...

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Main Authors: Chu, Janell Shi Ting, Leong, Kah Mun, Tang, Nicholas Fan Wei
Other Authors: Sonny Ben Rosenthal
Format: Final Year Project (FYP)
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73631
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author Chu, Janell Shi Ting
Leong, Kah Mun
Tang, Nicholas Fan Wei
author2 Sonny Ben Rosenthal
author_facet Sonny Ben Rosenthal
Chu, Janell Shi Ting
Leong, Kah Mun
Tang, Nicholas Fan Wei
author_sort Chu, Janell Shi Ting
collection NTU
description The present study examines the effects of presentation consistency and duration of interaction on perceived authenticity and liking from the perspective of idealization and schema theory. A 2 (presentation-consistent/inconsistent) × 2 (initial interaction/extended interaction) between-subjects experiment was conducted among university students (N = 173) in Singapore. Participants viewed a profile of their expected chat partner, and half of them proceeded to interact with their partner. Results showed that perceived authenticity and liking were higher in extended interactions compared to initial interactions, regardless of presentation consistency. Furthermore, the effect of duration of interaction on perceived authenticity was greater for presentation-inconsistent groups compared to presentation- consistent groups. Findings suggest that in extended interactions, online communicators tend to perceive interaction partners as authentic, even when their verbal disclosures are inconsistent with their nonverbal presentations (e.g. display pictures). Theoretical implications on schema tuning and the hyperpersonal model, as well as suggestions for future research, are discussed.
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spelling ntu-10356/736312019-12-10T13:37:25Z Perceptions of authenticity in computer-mediated communication Chu, Janell Shi Ting Leong, Kah Mun Tang, Nicholas Fan Wei Sonny Ben Rosenthal Wee Kim Wee School of Communication and Information DRNTU::Social sciences The present study examines the effects of presentation consistency and duration of interaction on perceived authenticity and liking from the perspective of idealization and schema theory. A 2 (presentation-consistent/inconsistent) × 2 (initial interaction/extended interaction) between-subjects experiment was conducted among university students (N = 173) in Singapore. Participants viewed a profile of their expected chat partner, and half of them proceeded to interact with their partner. Results showed that perceived authenticity and liking were higher in extended interactions compared to initial interactions, regardless of presentation consistency. Furthermore, the effect of duration of interaction on perceived authenticity was greater for presentation-inconsistent groups compared to presentation- consistent groups. Findings suggest that in extended interactions, online communicators tend to perceive interaction partners as authentic, even when their verbal disclosures are inconsistent with their nonverbal presentations (e.g. display pictures). Theoretical implications on schema tuning and the hyperpersonal model, as well as suggestions for future research, are discussed. Bachelor of Communication Studies 2018-04-02T07:09:06Z 2018-04-02T07:09:06Z 2018 Final Year Project (FYP) http://hdl.handle.net/10356/73631 en Nanyang Technological University 30 p. application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf application/pdf
spellingShingle DRNTU::Social sciences
Chu, Janell Shi Ting
Leong, Kah Mun
Tang, Nicholas Fan Wei
Perceptions of authenticity in computer-mediated communication
title Perceptions of authenticity in computer-mediated communication
title_full Perceptions of authenticity in computer-mediated communication
title_fullStr Perceptions of authenticity in computer-mediated communication
title_full_unstemmed Perceptions of authenticity in computer-mediated communication
title_short Perceptions of authenticity in computer-mediated communication
title_sort perceptions of authenticity in computer mediated communication
topic DRNTU::Social sciences
url http://hdl.handle.net/10356/73631
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AT leongkahmun perceptionsofauthenticityincomputermediatedcommunication
AT tangnicholasfanwei perceptionsofauthenticityincomputermediatedcommunication