Perceptions of authenticity in computer-mediated communication
The present study examines the effects of presentation consistency and duration of interaction on perceived authenticity and liking from the perspective of idealization and schema theory. A 2 (presentation-consistent/inconsistent) × 2 (initial interaction/extended interaction) between-subjects expe...
Main Authors: | Chu, Janell Shi Ting, Leong, Kah Mun, Tang, Nicholas Fan Wei |
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Other Authors: | Sonny Ben Rosenthal |
Format: | Final Year Project (FYP) |
Language: | English |
Published: |
2018
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Subjects: | |
Online Access: | http://hdl.handle.net/10356/73631 |
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