Motivational factors affecting sports consumption behaviours of S-league spectators

The decline in S-League spectatorship in recent years is a concern for the local sporting scene and the cause of this is multi-factorial. This study looks into the profile of the spectators and aims to examine the relationship between eight motivational factors and the sports consumption behaviour o...

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Bibliographic Details
Main Author: Teo, Yu Run
Other Authors: Lin Yen-Chun
Format: Final Year Project (FYP)
Language:English
Published: 2018
Subjects:
Online Access:http://hdl.handle.net/10356/73814