Motivational factors affecting sports consumption behaviours of S-league spectators

The decline in S-League spectatorship in recent years is a concern for the local sporting scene and the cause of this is multi-factorial. This study looks into the profile of the spectators and aims to examine the relationship between eight motivational factors and the sports consumption behaviour o...

詳細記述

書誌詳細
第一著者: Teo, Yu Run
その他の著者: Lin Yen-Chun
フォーマット: Final Year Project (FYP)
言語:English
出版事項: 2018
主題:
オンライン・アクセス:http://hdl.handle.net/10356/73814