Service quality & customer retention in B2B E-commerce.

Service quality & customer retention in B2B E-commerce.

This empirical study aims at determining service quality and customer retention in Business-to-Business E-commerce.

Библиографические подробности
Главные авторы: Ketan Chhotalal Modha., Cholayil Sudharman Shyam.
Другие авторы: Gilbert, Arthur Lee
Формат: Диссертация
Язык:English
Опубликовано: 2008
Предметы:
DRNTU::Business::Marketing::Consumer behavior
Online-ссылка:http://hdl.handle.net/10356/7388
Описание
Итог:This empirical study aims at determining service quality and customer retention in Business-to-Business E-commerce.

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